Social networking: Popularity Contest of Today

Social media networking is at an all-time high right now. But does it really matter how many Facebook friends or Twitter followers you have? Let’s take this to a more broad scale. Does your company succeed over its’ competition because your fan page has more “likes”?  Businesses are now cashing in on these social networks because they realize how important brand/product awareness is during the buying decision making process. 

So many consumers utilize these social networking sites daily, some even multiple times a day. Because of this, social network marketing not only makes sense but has the potential to be very profitable, if done correctly. After studying marketing for a short while I have learned the importance of consumer perception and a brands image. If a company saturates a specific social networking site with their advertisements the consumers then become more aware of the product/brand. Now throw in some incentive for the consumer to “follow “or “like” your page and you have a win/win situation. Many businesses are giving their consumers a percentage off of the cost of their purchases by simply subscribing to their social networking pages. The consumer is allowing that company to become a part of their personal network. The benefit of this is that the consumer can be consistently reminded of what’s going on with the company as long as they utilize their pages effectively. In turn, the business has a better chance of making their sales increase in the long run.

These businesses just need to make sure they keep up with their fan pages and social networking accounts as if they were their own personal accounts. They need to keep their name out in the social networking world to keep motivating their fan base. This is the best way to create and maintain an emotional connection to the consumer and effectively utilize this outlet of communication its’ full potential!

Keep it fancy,

Alexis Santiago

http://www.marketingsherpa.com/article.php?ident=31558#